What is SEM

What is SEM (Search Engine Marketing)?

SEM Stand For – Search Engine marketing It’s Form of Internet marketing that involves the promotion of websites on Search Engines.

·         It’s a Paid Advertising.

·         Process of Gaining Website traffic through purchasing ads on Search Engines like Google, Bing etc.

We generally SEM or Paid Search Advertising used for Long term of Search Marketing used to maintain Both SEO and SEM.

So, below are some most common terms also used to refer to SEM Activities like:-

• Paid search ads
• Paid search advertising
• PPC (pay-per-click) *
• PPC (pay-per-call) – This’s used for mobile and Smartphone search users, may be charged 
• CPC (cost-per-click) *
• CPM (cost-per-thousand impressions) *
• Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basiscby the number of clicks that resulted in a direct call.

Google SEO Expert