Google text ads updates History

Below is a look at the major updates to the treatment of Google text ads.

• In 2007, there was the shift from the long-standing blue to yellow. 

• In 2008, Google briefly tested green before reverting back to yellow. 

• Google tested variations including bright blue and a light pinkish-purple in 2010

• Pinkish-purple replaced the yellow, but that only lasted about a year before yellow reappeared in 2011.

• In 2013, Google tweaked the yellow to a paler shade. At the end of 2013, Google began testing a yellow ad label next to each text ad in the mainline and removed the background shading.  

• The yellow “Ad” label rolled out globally in 2014 in a much smaller size than first appeared in the initial testing. That label size hasn’t changed from the solid green of 2016 and the outlined version of today.

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